Citi Bike Sweepstakes: a one-month social media campaign celebrating Citi's summer partnership, where 50 Mets-wrapped Citi Bikes were placed around New York City.
To generate awareness and drive engagement for the bikes, the social media scavenger hunt, fans and Citi Bike riders were required to Tweet or Instagram photos of the bike with #CitiBikeSweepstakes for the chance to win great Mets prizes such as the chance to throw out the first pitch at Citi Field, tickets to a game and Mets gear.
The campaign was promoted through the Mets, SNY, Citi ambassador and Mets player Curtis Granderson and Citi-owned social channels.
RESULTS: More than 10 million social media impressions and 800 mentions of the hashtag.
DKC Connect launched and managed content for the social channels of FlockU, a college content and publishing site. In addition to growing each social platform, Connect implemented social activations to produce awareness of the brand as well as worked on building strategic partnerships to reach the college audience including Betches.com and a Valentine’s Day activation, ‘Biggest Group Date Ever’ in New York City with previous ABC Bachelor contestant, Ashley Iaconetti.
RESULTS: FlockU’s social channels achieved 18K Facebook fans, 2K Twitter and 3K Instagram followers. As a result of the activations, FlockU received press coverage from People.com, E! Online and Cosmopolitan with video content from the ‘Biggest Group Date Ever’ reaching more than 84K users on Facebook with 34K views. Ashley Iaconetti also created tweets for FlockU earning a potential reach of 5M and impressions of 7.7M, while her Twitter Takeover received a potential reach of 196K and 925K impressions.
DKC Connect was tasked with developing an original social media campaign that fit Matt’s personality and would raise awareness, increase engagement and drive growth for his Twitter and Instagram channels.
DKC Connect devised a concept centered around Matt’s biggest passion – inspiring and giving back to others. With that in mind, we created a weekly contest called #ForteFav, where fans are asked to send in their motivational quotes and messages and Matt picks his favorite and posts a photo of the tweet on a t-shirt each week. The campaign has allowed Matt to connect with his fans in a personal and positive way.
The campaign launched in September during Back to Football week when fan excitement was at its highest and will run throughout the season.
RESULTS:To-date the campaign has generated over 10 million estimated Twitter impressions with over 2,000 mentions of the hashtag. His tweets have consistently registered double digit engagement %, and since the launch his Twitter and Instagram pages have seen its highest weekly growth totals to date this year.
Catholic Charities - New York
For Pope Francis' visit to NYC in September of 2015, Connect was engaged to work with the client's web developers to create a highly social microsite for the Charity Has No Boundaries initiative conceived by the PR team.
The #WelcomeThePope concept had DKC identifying key celebrity and political figures across the US to create personal messages for the Pope to live on the site and be shared across social media as well as with His Holiness during his visit. To drive traffic to the site, generate more video submissions and amass more followers for @CathCharitiesNY, Connect is overseeing the community strategy, ad buys and engagement with influencers.
RESULTS: Within the first 48 hours of Charityhasnoboundaries.org being live, there were 115 submissions and more than 1 million social impressions.
Davidoff Hutcher & Citron LLP
Davidoff Hutcher & Citron LLP, a New York-based law firm, approached DKC Connect to oversee the design and development of a new company website, advise leadership on building out their LinkedIn accounts and launch an email marketing system.
RESULTS: DHClegal.com was redesigned to reflect the firm’s practice areas and overall commitment to excellence. Connect worked closely with a third party web development company, Origin, and the firm to collect the necessary content assets to build a dynamic and mobile-responsive site that launched in April 2016. In addition to overseeing the web design and development, Connect created DHC’s company LinkedIn account and set up every attorney at the firm with a personal profile. Connect conducted a series of LinkedIn seminars to educate the attorneys on the professional benefits of using and maintaining their LinkedIn account.
DKC Connect ideated and executed a collaboration with client Sonima and popular yoga mat brand, Affirmats at the Brooklyn Wanderlust Festival to create a unique photo booth giveaway. Fans were instructed to post their photo booth image on Instagram using #SonimaOnAffirmats for a chance to win one of 10 Affirmats.
To increase Sonima's social media engagement across all channels and collect emails for Sonima’s web-based newsletter, DKC Connect and DKC Incite joined together to develop and execute this photo booth activation. The majority of the social engagement seen during the event on Instagram was in direct relation to participants using the #SonimaOnAffirmats hashtag. Aside from Affirmats as a major partner influencer, Connect was able to secure fitness influencers Karla Bruning, Ashley Diamond, and Christine Yu to promote the activation pre-event to gain more visibility.
RESULTS: Within 48 hours of the event, Sonima's Instagram page gained 511 followers with a total of 120 uses of the #SonimaAffirmats hashtag. Their Twitter page resulted in a total of 2,137 impressions as well as 4,898 impressions for their Facebook page. The activation collected 380 emails from photo booth participants. Additionally, Wanderlust Brooklyn netted 1000 attendees, 40% of which interacted with the Sonima Wellness booth as a result of our photo booth activation.
DKC Connect was asked to comprehensively assess Hearst, one of the world’s most powerful media companies, and its presence across social media. Our insight into Hearst’s performance and potential competitive advantages led to a consulting role in which Connect is helping to define Hearst’s social brand, refining its content-generation and helping devise strategies to increase engagement and expand its followings.
NYU Langone Medical Center
Sometimes our partners turn to us to help make hard decisions in the face of unexpected challenges: Connect was brought in as Langone prepared to launch its new site to troubleshoot potential glitches around the launch and, in a matter of weeks, saved the organization from taking ineffectual actions whose costs could have approached six figures. Since then, Connect has taken on a long-term position to partner with Langone’s communications, marketing and content teams. Specifically, we have been instrumental in leading the organization towards an edit structure that will support the new site through SEO.