Produced the 2014 announcement video for Match.com's new scholarship program, "MatchMade."
This unique scholarship lets any student whose parents met through Match.com possible to qualify for a $50,000 scholarship to any higher learning institution. DKC Productions created an interview series with 12 children between the ages of 4-10, asking them their opinions on love, relationships, colleges, and careers, with a call to action for viewers to learn more at matchmade.com.
RESULTS: The video premiered on Buzzfeed.com to extremely positive reviews. With more than 20,000 views in 72 hours, the video went viral across dozens of blogger and fan sites. The video has been shared more than 10,000 times.
DKC Productions has been the primary production company for The Sak Brand Group since 2010. In 2013, when Sak Roots was looking to create a video announcing their new handbag print "Peace Print," the original video concept included a fast-motion recording of the actual muralist painting the print onto a giant warehouse wall in Brooklyn.
The project fell apart quickly due to the extreme costs of warehouse rentals and artist fees. Instead DKC Productions hired a graphic designer to animate an artist painting into the sky.
RESULTS: The most popular and shared video The Sak Brand Group has ever released with more than 150,000 views on YouTube and Vimeo and 1 million impressions.
DKC Connect was hired to drive social buzz and awareness surrounding the marketing and PR activations for the 2016 SI Swimsuit issue including the launch announcement, red carpet press premiere and NYC and Miami Swim City fan events.
To generate pre-launch buzz for the issue we partnered with Chic Sketch to create sketches of the photos to use as social teasers. To drive fan engagement, we created a Valentine’s Day Twitter campaign where the models sent personalized GIF’s to fans who engaged with #SIBeMine. Connect also assisted at the NYC Red Carpet premiere by managing the Vine Booth and Twitter Mirror and producing social media content throughout the night for the SI Swim social handles.
RESULTS: As a result of our efforts, SI Swim was able to grow their social channels substantially with over 62K new fans on Facebook, 52K on Instagram and 11K on Twitter during the campaign period. The #SIBeMine promotion generated over 1,000 mentions and over 3M+ impressions. The ChicSketch sketches received over 23K total engagements across their socials. The Vine post of Gigi Hadid at the red carpet event generated peak engagement with over 3.5M loops.
The mission of Billions in Change is to build a better future by creating immediate and simple solutions to serious global problems around water, energy and health. DKC Connect launched the Billions in Change social media channels in parallel with the release of their website to build momentum and people to view the Billions in Change film.
RESULTS: DKC successfully strategized and grew Billions in Change’s social to a total of 141K fans on Facebook, 25K on Twitter, 22K on YouTube and 10K on Instagram. By February 2016, Billions in Change had 149M trailer views and 2.9M film views, in addition to 63K volunteer registrations worldwide.
In an effort raise awareness about the rebranding of Paradisus Resorts during the hospitality industry’s prime booking season; DKC, DKC Connect and DKC Incite worked with Melia Hotels International’s global marketing team to create an all-encompassing marketing campaign.
DKC Connect drove the idea that Paradisus Resorts is “where you want to #BESUNNY” while targeting U.S. residents suffering harsh winter conditions. Digital activations supporting the campaign included a month-long social media contest, on-property social activations, and a paid campaign, segmented target audiences and daily social content that supported the initiatives.
RESULTS: The #BESUNNY campaign garnered 72M impressions with 1M unique users engaged. Their social followers across platforms grew 10K with more than 3K entries.
Citi Bike Sweepstakes: a one-month social media campaign celebrating Citi's summer partnership, where 50 Mets-wrapped Citi Bikes were placed around New York City.
To generate awareness and drive engagement for the bikes, the social media scavenger hunt, fans and Citi Bike riders were required to Tweet or Instagram photos of the bike with #CitiBikeSweepstakes for the chance to win great Mets prizes such as the chance to throw out the first pitch at Citi Field, tickets to a game and Mets gear.
The campaign was promoted through the Mets, SNY, Citi ambassador and Mets player Curtis Granderson and Citi-owned social channels.
RESULTS: More than 10 million social media impressions and 800 mentions of the hashtag.
DKC Connect launched and managed content for the social channels of FlockU, a college content and publishing site. In addition to growing each social platform, Connect implemented social activations to produce awareness of the brand as well as worked on building strategic partnerships to reach the college audience including Betches.com and a Valentine’s Day activation, ‘Biggest Group Date Ever’ in New York City with previous ABC Bachelor contestant, Ashley Iaconetti.
RESULTS: FlockU’s social channels achieved 18K Facebook fans, 2K Twitter and 3K Instagram followers. As a result of the activations, FlockU received press coverage from People.com, E! Online and Cosmopolitan with video content from the ‘Biggest Group Date Ever’ reaching more than 84K users on Facebook with 34K views. Ashley Iaconetti also created tweets for FlockU earning a potential reach of 5M and impressions of 7.7M, while her Twitter Takeover received a potential reach of 196K and 925K impressions.
DKC developed and executed an impromptu social media campaign for Irish American singer Maxine Linehan leveraging the buzz of New York Mets postseason hero Daniel Murphy and the team’s improbable run to the World Series. Using iconic Times Square as the back drop, DKC helped write and produce Maxine’s Mets rendition of “Danny Boy” the traditional Irish song, that became a viral hit.
In order to maximize awareness and drive optimal engagement, the video was strategically posted after the Mets won the National League pennant in the days in leading up to the World Series. As a result, the video garnered immediate reactions from media and and Mets fans across traditional and social media.
Earned media generated for the campaign spanned coverage from both National and local media outlets. The video drew high praise from USA Today who remarked, “It would be pretty incredible to hear this ring around the stadium with the World Series on the line.” Additional coverage included placements on the Village Voice, Irish Central and Mets blogs as well as a feature broadcast segment on WABC-TV in New York.
RESULTS: To-date the campaign has generated over 263k views across Maxine’s Facebook, Twitter and YouTube channels. The “Danny Boy” video received 63,564 engagements on Facebook and reached 33,324 users on Twitter. In addition to the high engagement numbers, Maxine’s received 250+ new followers on Twitter and 273 new Facebook likes as a direct result of the campaign and related social media advertising.
DKC Connect was tasked with developing an original social media campaign that fit Matt’s personality and would raise awareness, increase engagement and drive growth for his Twitter and Instagram channels.
DKC Connect devised a concept centered around Matt’s biggest passion – inspiring and giving back to others. With that in mind, we created a weekly contest called #ForteFav, where fans are asked to send in their motivational quotes and messages and Matt picks his favorite and posts a photo of the tweet on a t-shirt each week. The campaign has allowed Matt to connect with his fans in a personal and positive way.
The campaign launched in September during Back to Football week when fan excitement was at its highest and will run throughout the season.
RESULTS: To-date the campaign has generated over 10 million estimated Twitter impressions with over 2,000 mentions of the hashtag. His tweets have consistently registered double digit engagement %, and since the launch his Twitter and Instagram pages have seen its highest weekly growth totals to date this year.
For Pope Francis' visit to NYC in September of 2015, Connect was engaged to work with the client's web developers to create a highly social microsite for the Charity Has No Boundaries initiative conceived by the PR team.
The #WelcomeThePope concept had DKC identifying key celebrity and political figures across the US to create personal messages for the Pope to live on the site and be shared across social media as well as with His Holiness during his visit. To drive traffic to the site, generate more video submissions and amass more followers for @CathCharitiesNY, Connect is overseeing the community strategy, ad buys and engagement with influencers.
RESULTS: Within the first 48 hours of Charityhasnoboundaries.org being live, there were 115 submissions and more than 1 million social impressions.
Davidoff Hutcher & Citron LLP, a New York-based law firm, approached DKC Connect to oversee the design and development of a new company website, advise leadership on building out their LinkedIn accounts and launch an email marketing system.
RESULTS: DHClegal.com was redesigned to reflect the firm’s practice areas and overall commitment to excellence. Connect worked closely with a third party web development company, Origin, and the firm to collect the necessary content assets to build a dynamic and mobile-responsive site that launched in April 2016. In addition to overseeing the web design and development, Connect created DHC’s company LinkedIn account and set up every attorney at the firm with a personal profile. Connect conducted a series of LinkedIn seminars to educate the attorneys on the professional benefits of using and maintaining their LinkedIn account.
DKC Connect ideated and executed a collaboration with client Sonima and popular yoga mat brand, Affirmats at the Brooklyn Wanderlust Festival to create a unique photo booth giveaway. Fans were instructed to post their photo booth image on Instagram using #SonimaOnAffirmats for a chance to win one of 10 Affirmats.
To increase Sonima's social media engagement across all channels and collect emails for Sonima’s web-based newsletter, DKC Connect and DKC Incite joined together to develop and execute this photo booth activation. The majority of the social engagement seen during the event on Instagram was in direct relation to participants using the #SonimaOnAffirmats hashtag. Aside from Affirmats as a major partner influencer, Connect was able to secure fitness influencers Karla Bruning, Ashley Diamond, and Christine Yu to promote the activation pre-event to gain more visibility.
RESULTS: Within 48 hours of the event, Sonima's Instagram page gained 511 followers with a total of 120 uses of the #SonimaAffirmats hashtag. Their Twitter page resulted in a total of 2,137 impressions as well as 4,898 impressions for their Facebook page. The activation collected 380 emails from photo booth participants. Additionally, Wanderlust Brooklyn netted 1000 attendees, 40% of which interacted with the Sonima Wellness booth as a result of our photo booth activation.
DKC Connect was asked to comprehensively assess Hearst, one of the world’s most powerful media companies, and its presence across social media. Our insight into Hearst’s performance and potential competitive advantages led to a consulting role in which Connect is helping to define Hearst’s social brand, refining its content-generation and helping devise strategies to increase engagement and expand its followings.
Sometimes our partners turn to us to help make hard decisions in the face of unexpected challenges: Connect was brought in as Langone prepared to launch its new site to troubleshoot potential glitches around the launch and, in a matter of weeks, saved the organization from taking ineffectual actions whose costs could have approached six figures. Since then, Connect has taken on a long-term position to partner with Langone’s communications, marketing and content teams. Specifically, we have been instrumental in leading the organization towards an edit structure that will support the new site through SEO.